Glenn Carroll Consulting specialises in the commercial performance of hotels.

We help business owners, asset managers and hoteliers to diagnose and audit the commercial reality of new or existing hotels and help to build a pathway for long-term successful commercial performance.

GCC has a solid network of industry relationships built over many years which help hotels and hospitality businesses to thrive. The work can be carried out on-site along with management teams or on a project basis in an advisory consultative capacity, interim or short-term contract basis.

GCC believes that clients are looking for us to understand and work towards the commercial goals of the organisation and then coherently translate, create and execute a commercial plan in a timely way, knowing that commercial return on activity is vital.

Background

Glenn Carroll Consulting is a business that advises clients on both the art and science of hotel commercial performance. Glenn was Vice President Commercial – Europe for InterContinental Hotels Group from 2011 to 2018 and was responsible for the commercial performance across IHG’s managed hotel portfolio. He represented the commercial interests of six of IHG’s brands, comprising 84 hotels across 26 countries, has a deep understanding of managing a broad geographic territory, and has visited over 60 countries during his career. He is culturally aware and his market knowledge is extensive. During his time with IHG, Glenn was also responsible for the opening of 27 hotels across a range of brands and markets.

He previously held Vice President of Sales and Marketing positions with Corinthia Hotels International, Oberoi Hotels & Resorts and COMO Hotels & Resorts. He has held sales and marketing positions across a broad range of markets and began his hotel career in 1990 with Scandic Hotels.

A highly collaborative, networked commercial specialist, Glenn is a straight talker, personable, an engaging partner and a well-respected hospitality professional.

Associations

Glenn is a proud Associate Member of the International Society of Hospitality Consultants, the Leading Source for Global Hospitality Expertise. He is also a Member of the Chartered Institute of Marketing and a member of the Institute of Directors.

Glenn is an approved consulting resource for the European Bank of Reconstruction and Development. He also consults regularly for Gerson Lehrman Group, Third Bridge and Guidepoint, helping these organisations to furnish their clients with insights and understanding of a range of hotel commercial topics.