What We Do

New Openings

Works with you and your team to set the scene for the hotel’s pre-opening plan, routes to market, timelines and resources needed. Prior to committing to substantial property investment, a market analysis will provide you with an objective overview and financial projections, providing the project with a cost-effective way to assess commercial return on the investment.
Assesses the current situation, competitor picture and market data to formulate the pathway to opening and into a trading cycle.
Devises the strategic commercial direction for the business with a commercial plan that includes the marketing mix, market segmentation, channel and distribution, the promotional mix and potential client targeting.
Sets objectives, both qualified and quantified and provides expectations of potential revenue and profit and financial analysis of the micro and macro market influencers on your business.
Constructs a tactical revenue driving plan: sales campaigns, marketing campaigns, PR opportunities, channel management and eCommerce planning.
Assists in the recruitment of the commercial team, timelines, target setting, job descriptions, remuneration advice and territory management.
Prepares the resources plan, timescales and measurement criteria spotting any pitfalls and testing assumptions to make sure the opening plan is on track.

Undertakes commercial diagnostics, taking a wholesale view of the commercial set-up, including a complete commercial audit.
Identifies current revenue gaps and creates sales, marketing and commercial routes to market, delivering revenue streams that drive performance.
Evaluates the people plan and re-aligns this to the strategic needs of the business.
Aligns and implements commercial processes that are proven to drive results.
Engages with management to evaluate and pressure test any commercial areas that are proving detrimental to trading and recommends remedial plans.
Maintains the ideal of keeping the core business activity going, while finding new opportunities for growth.
Appreciating businesses do not want to be distracted from their key revenue streams, we will help to innovate within the existing framework.

Advises hotels on their current brand positioning through the implementation of brand positioning workshops.
Guides the process for both new hotels and existing hotels that need to rejuvenate their brand. This is relevant for hotels that have been independent and have now joined a larger group, hotels that are changing brand, hotels that are moving between a franchised to a managed operating model or hotels changing management company or ownership.
For hotels that wish to explore a management offering to other hotel partners, GCC can develop a Managed Value Proposition proposal to help promote your company to potential partners.